About
Chartered Psychologist based in London, registered with the HCPC. Founder of Genera House and the IERT method. Her work sits where serious developmental psychology meets the particular pressures of family wealth.
I founded Genera House to bring serious developmental psychology to the question that advisers cannot answer: are the people ready?
For over twenty years I have worked where clinical psychology meets family wealth. My background is in emotional regulation and trauma, and it lets me see what most advisers miss: the grief a founder carries, the weight on an unprepared heir, the quiet fractures that surface around money, succession and identity.
I do not give financial advice, and I am not a family office. I am a psychologist, and my discipline is the human side of a legacy, the character, judgement and emotional maturity of the people who will one day hold what has been built.
Most professional advice to wealthy families concerns structures: trusts, governance, tax, investment. These matter. But they are the scaffolding, not the building. The building is the family itself, and whether its people have the emotional capacity to hold what they have been given.
My work addresses what structures cannot. Emotional regulation under pressure. The identity of an heir who did not choose to be one. The grief of a founder who cannot imagine himself without the business. The old rivalries between siblings that surface, years later, around a decision about money.
These are not side issues. They are, almost always, the real reason a family comes apart. Treating them as psychology rather than as a legal or financial problem is the contribution Genera House is built to make.
Wealth can be inherited. Character, purpose and leadership must be developed.
The IERT method is the structured approach at the centre of Genera House. It is built on emotional regulation, the capacity to stay grounded under pressure, conflict and loss, and uses it as the foundation for the other things a family needs: better judgement, clearer communication, steadier leadership.
It is not a programme or a course. It is careful, individual work, with people and with families, over the time it actually takes to change how someone meets a difficult moment. That is slow work, and it is the only kind that lasts.
Dr. Bianca Serwinski is a Registered Practitioner Psychologist with the Health and Care Professions Council (HCPC), the statutory regulator for psychologist professions in the UK.
Genera House takes on a small number of families each year. The work is always confidential, and it always begins with a single, private conversation. If you are considering whether this is right for your family, the first step is simply to talk.
The first conversation is private, and entirely at your pace. There is no obligation, only a careful look at where your family stands now.
Arrange a confidential conversation